Three Generations. One Reunion.YES Showcases How Internet Can Bring Families Together



  • 4G brand debuts new Chinese New Year video on how a three-generation family reunion dinner is made possible with the Internet
  • YES’ latest video stars brand ambassadors Jack Lim and Neelofa in a feel-good, light-hearted reunion tale
  • The brand encourages the younger generation to stay connected with their families and strive to preserve traditions
 

Kuala Lumpur, 5 February 2018 – Too busy to catch up with the family this auspicious celebration? Thinking of skipping out on reunion dinner? Think again. With Chinese New Year just around the corner, YTL Communications’ 4G brand YES has launched a festive video titled “Three Generations” (https://youtu.be/VA4MwoW3ShQ) to inspire Malaysians to reconnect with the importance of family togetherness and to uphold time-honoured traditions.

When it comes to appreciating reunion dinners, there is a growing disparity between the older and younger generation, with the latter getting disconnected from this festive tradition. In line with YES’ aspiration to drive positive change, the video highlights the significance of family reunion dinners on Chinese New Year’s Eve and how Internet technology can bring everyone together. .

Starring YES brand ambassadors Jack Lim and Neelofa, the story shows how through the wonders of the Internet, the older generation is able to outsmart the younger generation into attending a family reunion dinner. Inspired by the cinematic Kung Fu movies and interlaced with light-hearted humour, the story opens up with a fuming grandfather storming out of the house after learning that his three grandsons may not attend the reunion dinner. His search for them is punctuated with sleek martial arts moves and a good dose of comic relief as he rounds them up one by one. The story ends on a happy note with the grandfather revealing how he managed to track down his three grandsons and how a reunion dinner is only as complete as the family.

For Jack Lim, working on the “Three Generations” video was enjoyable and memorable as the script was, at its core, heartwarming. “As a YES brand ambassador, I am honoured to be part of a brand that cares for everyone including the older generation, who are often left forgotten in the changing times,” said Jack. He also shared that his

New Year’s Resolutions included spending more quality time with his family despite his hectic work schedule.

Neelofa, who has a special appearance in the video, echoed Jack Lim’s sentiments about spending time with the loved ones. “I am also inspired by YES’ commitment to bring positivity and that has motivated me to be a better person in all aspects,” said Neelofa.

YES realises that these days brands are trying to outdo each other with their visually aesthetic festive videos and messages. As a brand that cares, YES wants to go beyond the festive content and create awareness among the audience on remembering their parents, and that despite the generation gap, parents and senior members of the family can fit in their increasingly Internet-driven lifestyle. Instead of neglecting them, everyone can teach the older generation be as connected as the younger generation is.

YES’ last-released brand video titled “Dilema Aira” (Aira’s Dilemma https://youtu.be/16CVuDxQruA ) also showcased a similar theme of bridging the generation gap with the Internet, in which a young woman was struggling with whether to open up and share her social media content with her elderly mother.

As Malaysia’s leading 4G service provider, YES has always been passionate about bridging the digital divide and creating equal opportunities for Malaysians of all ages to stay connected with world-class 4G mobile products, plans and services across the country.

Being named the service provider in Malaysia with the fastest overall download speed and the best LTE signal availability in the country by OpenSignal’s latest ‘State of Mobile Networks: Malaysia’ October 2017 report (https://opensignal.com/reports-data/national/data-2017-10-malaysia/report.pdf) only reaffirms YES’ 4G leadership as well as the company’s commitment as a brand that cares for everyone.