Kuala Lumpur, May 2023 — Yes 5G by YTL Communications is bringing communities together through ‘The Wave’, a series of immersive night runs designed to promote healthy living while showcasing the power of 5G connectivity across the Klang Valley.
Organised in collaboration with Brand New Waves Running Club and We Are Kix, The Wave featured four free-to-join community runs, open to participants of all ages. Following successful runs in Bukit Bintang and Putrajaya, the subsequent events took place in Bukit Jalil on June 17 and Taman Tun Dr Ismail (TTDI) on July 1.
The Wave transforms the traditional fun run into a vibrant nighttime experience, where participants don custom-made neon LED suits and wristbands that light up the city in Yes 5G’s signature magenta. The first two runs attracted hundreds of participants from all walks of life, combining fitness, music, and community spirit in a unique celebration of connectivity.
Chief Executive Officer of YTL Communications, Wing K. Lee, said the initiative reflects Yes 5G’s commitment to co-creating meaningful experiences with customers and communities. “The Wave is a fun and immersive way to encourage a healthy lifestyle while showing that Yes 5G is in your area. All four routes have strong Yes 5G coverage where users can enjoy uncapped 5G data and speed,” he said, adding that the campaign aligns with the brand’s mission to provide accessible and affordable internet connectivity to all Malaysians.
Beyond the five-kilometre run, participants can also take part in interactive activities and mini-challenges, with opportunities to win exciting prizes. The initiative highlights how Yes 5G’s network enables seamless digital experiences, including uninterrupted streaming, gaming, and video calls.
As Malaysia’s 5G rollout continues, with coverage reaching 60% of populated areas and targeting 80% by year-end, initiatives like The Wave demonstrate how connectivity can enhance everyday experiences while bringing communities closer together.
For more information, please visit https://www.yes.my/the-wave-campaign/
